Act-On Pricing Overview

Professional

Starting at $900.00

Per Month

Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.

Automated engagement programs

Track website and landing page visitors

Score visitors, prospects and customers

Create contact lists based on behavior and demographics

Target emails and messaging to contact segments

Deliver landing pages and forms that engage your market and capture info

Dozens of pre-built templates for landing pages, forms, and emails

Open API, Zapier and Cazoomi enables customers to build the martech they need

Interactive analytics and reporting dashboards

AI Predictive lead score

AI Audience Insights

Enterprise

Starting at $2,000.00

Per Month

Request Demo

Complete Professional platform, plus additional capabilities for teams with advanced strategies. Starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Automated engagement programs

Track website and landing page visitors

Score visitors, prospects and customers

Create contact lists based on behavior and demographics

Target emails and messaging to contact segments

Deliver landing pages and forms that engage your market and capture info

Dozens of pre-built templates for landing pages, forms, and emails

Open API, Zapier and Cazoomi enables customers to build the martech they need

Interactive analytics and reporting dashboards

AI Predictive lead score

AI Audience Insights

CRM Integration

Data Studio for advanced reporting and BI integration

Account-Based Marketing

While some vendors charge you for every contact in your database, Act-On is different. Our pricing is focused on where we drive value for you, which is when you engage with contacts. Why pay for a database and contacts that you aren’t interacting with? We are proud to offer Active Contact Pricing for every account.

Act-On has 2 pricing editions, from $900 to $2,000. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Act-On is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Act-On must be conducted with the seller.

Standard support is included with every subscription and we provide premium service packages for every business need. Get the details on all of our Onboarding and Support packages at www.act-on.com/product/services/

Pricing information was last updated on December 19, 2025

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Act-On Pricing Reviews

(2)

Mamta G.

Analyst

Small-Business (50 or fewer emp.)

7/10/2025

"Act-On"

5/5

What do you like best about Act-On?

Act on is easily used by average people who don't have technical skill. It combines landing pages , forms , webinars and CRM integration in one place. It saves time and reduces manuall work on email marketing, follow ups and also it can tailor workflows, email and landing pagers to our brand. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

As a user i want somewhere improve i.e, outdated user interface, reporting limitations and learning curve for complex workflows and also we are facing occassional bugs. Review collected by and hosted on G2.com.

Devyanish K.

Consultant - Tech Consulting

Small-Business (50 or fewer emp.)

7/8/2025

"A powerful marketing automation tool with room for UX improvements"

4/5

What do you like best about Act-On?

Act-On offers a wide array of marketing automation features, including lead scoring, email drip campaigns, landing page creation, and automated workflows. What stands out is the intuitive campaign builder and segmentation capabilities that make targeting specific user groups seamless. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

While the platform is feature-rich, the user interface can feel dated and unintuitive at times, especially for new users. Certain tasks, like editing email templates or managing lists, require extra steps that could be more streamlined. Additionally, the reporting dashboard lacks flexibility and advanced customization compared to competitors. Review collected by and hosted on G2.com.

What problems is Act-On solving and how is that benefiting you?

Act-On helps automate and streamline complex marketing workflows, making it easier to manage multi-channel campaigns without the need for constant manual input. It enables effective lead nurturing by tracking user behavior and scoring leads, helping the sales team prioritize follow-ups. The platform also improves marketing ROI by delivering timely insights and improving campaign personalization. Review collected by and hosted on G2.com.